Business Research Methods Assignment Example | Topics and Well Written Essays - 1000 words

Business Research Methods - Assignment Example These forms of study are mainly undertaken before conducting a more extensive study that will provide concrete answers to the researcher’s questions. Utilisation of this research design, therefore, is limited to areas in which there is limited knowledge as the researcher seeks to develop background information on the topic being explored. Within the business profession, exploratory research focuses on discovering business ideas rather than provision of statistically accurate data. It can provide a company with a definition of issues pertaining alternative courses of action and even prioritization of areas for further research. This design mainly utilises open ended questions and can be able to provide ideas that might not have been thought. The utilisation of the open ended questions however becomes a basic shortfall of the research design since the information collected could be extensively varied and analysis becomes difficult as it cannot be grouped. Description research seeks to provide information and describes situations based on scientific observation (Saunders & Lewis 2012). The fundamental reasons behind utilisation of scientific observations are the provision of accurate and precise information on the topics being investigated. In seeking to get this level of accuracy and precision scientific methods are utilised in statistically analysing the collected data. This research is limited by the complexity of the processes involved in undertaking the analysis of data being presented. Unlike the exploratory design, descriptive study is generally structured and pre-planned. This ensures that the information gathered within the process can be statistically inferred on a given population like the workforce of the company. The fundamental idea behind the utilisation of descriptive research design is defining, opinions, attitudes and behaviours of a group of people in a better and more informed manner